Afri-Co-Lab is a local organization that provides educational and cultural programming to the African community in Hastings. Recently, they launched a fundraising campaign to support their work.
Afri-Co-Lab had an aim to raise £5,000. However, they weren’t confident they could reach their target or their target audience. This was a particular challenge as Afri-Co-Lab is a small organization with limited resources. They were already busy running their programs and services, so they didn’t have a lot of time to devote to fundraising.
That’s where A&I Media came in. We are a marketing and communications agency that specializes in helping businesses and organizations reach their goals. We offered to help Afri-Co-Lab develop a fundraising campaign strategy.
We started by conducting a needs assessment. We wanted to understand Afri-Co-Lab’s target audience and their pain points. We also wanted to understand the organization’s goals and objectives.
Once we had a good understanding of Afri-Co-Lab’s needs, we developed a campaign strategy. Our strategy included a mix of traditional and digital marketing tactics. We also helped them create a customized fundraising website and provided feedback on their fundraising videos.
Our campaign was a success! Afri-Co-Lab raised over £10,000, which was more than double their original goal. We are proud to have played a role in helping Afri-Co-Lab reach their fundraising goal and there’s still time to help them achieve more at https://www.crowdfunder.co.uk/p/africolab
Here are some of the reasons why community interest organisations should fundraise:
- To raise money for their programs and services: Community interest organisations provide a variety of programs and services that benefit their communities. Fundraising helps them to raise the money they need to continue their work.
- To build awareness and support for their cause: Fundraising can help to raise awareness of a community interest organisation’s cause and build support for their work. This can lead to increased donations, volunteers, and political support.
- To create a sense of community: Fundraising can help to create a sense of community around a shared cause. This can be a powerful way to bring people together and make a difference in the world.
We are passionate about helping our local community and allowing great organizations to grow. We are committed to using our skills and expertise to make a positive impact on the world.
If you are a community interest organisation that is looking for help with fundraising or marketing, please contact us here at A&I Media. We would be happy to discuss how we can help you achieve your goals.
