What Does a Digital Marketer Do? (And Do You Need One?)

The Digital Marketing Mystery

Ever wondered what a digital marketer actually does? You’re not alone. Many small business owners in Hastings, Bexhill, Eastbourne, and across East Sussex know they need digital marketing—but the specifics can feel like a black box. Is it just social media? SEO? Ads? And more importantly—do you need one, or can you do it yourself?

Let’s break it down.

Part 2 – Why This Matters to You

Understanding what a digital marketer does can help you:

• Decide whether to hire one or DIY.
• Avoid wasting money on the wrong services.
• Make better marketing decisions that actually grow your business.

Part 2.5 – Quick Summary for Skim Readers

A digital marketer helps businesses grow online by:

1. Building Awareness – Getting your brand in front of the right people.
2. Driving Traffic – Bringing potential customers to your website.
3. Generating Leads – Turning visitors into customers.
4. Improving Conversions – Making sure people take action (buy, sign up, call, etc.).
5. Optimizing Strategy – Constantly improving what works and ditching what doesn’t.

Part 3 – What We’re Covering

In this guide, we’ll break down:

1. The core responsibilities of a digital marketer.
2. The different types of digital marketing.
3. Whether hiring one is worth it for your small business.

Part 4 – The Core Responsibilities of a Digital Marketer

A digital marketer’s job is to help businesses thrive online. Their responsibilities include:

• SEO (Search Engine Optimization) – Helping your business rank higher on Google.
• Content Marketing – Creating valuable blogs, videos, and social posts to attract customers.
• Social Media Marketing – Managing platforms like Facebook, Instagram, LinkedIn, and TikTok.
• Email Marketing – Nurturing customer relationships through newsletters and promotions.
• Paid Advertising (PPC) – Running ads on Google, Facebook, and other platforms.
• Analytics & Optimization – Tracking what’s working and adjusting strategy accordingly.

Part 5 – The Different Types of Digital Marketing

Digital marketing isn’t one-size-fits-all. There are different approaches depending on your goals:

• Local SEO & Google My Business – Essential for small businesses in Hastings, Bexhill, and Eastbourne.
• Social Media Marketing – Great for brand awareness and engagement.
• Content Marketing & Blogging – Builds trust and improves Google rankings.
• Email Marketing – Keeps customers engaged and drives repeat sales.
• Paid Ads (Google & Facebook Ads) – Faster results, but requires a budget.

Part 6 – Do You Need a Digital Marketer?

If you’re a small business owner, here’s when you might need a digital marketer:

• You’re too busy running your business to focus on marketing.
• You want more customers but don’t know how to attract them online.
• You’ve tried DIY marketing, but it’s not getting results.

Part 7 – The Local Perspective: Hastings, Bexhill & Eastbourne

For businesses in East Sussex, hiring a digital marketer can be game-changing. Many local businesses struggle to stand out online, but an experienced marketer can:

• Help you rank higher on Google for local searches.
• Create content that resonates with your community.
• Run cost-effective ad campaigns targeted to local customers.

Part 8 – When to Be Cautious About Hiring a Digital Marketer

Not all digital marketers are created equal. Be wary of:

• Agencies that promise instant results – Digital marketing is a long game.
• One-size-fits-all packages – Every business has different needs.
• Marketers who don’t explain their strategy – You should always understand where your money is going.

Part 9 – Summary: What Should You Do Next?

If you’re serious about growing your business online, digital marketing is a must. The real question is: do you DIY or hire an expert?

If you have time and want to learn, start with free tools like Google My Business and social media. But if you need faster, more reliable results, hiring a digital marketer can save you time, money, and frustration.

Part 10 – Call to Action: Let’s Talk About Your Business

If you’re a small business owner in Hastings, Bexhill, Eastbourne, or East Sussex and want expert marketing help, we’ve got you covered.

🚀 Need marketing guidance? Book a free consultation: Marketing Consultancy

🎥 Need high-quality content? Let’s create something amazing: Content Creation

📚 Want to train your team? Learn in-house marketing skills: Marketing Training

Got questions? Drop them in the comments—we’d love to hear from you! 👇